Olive Auction built this page from public records so buyers can find the estate. Its own people can claim it at no cost — complete the story, list lots, answer buyers.
After a claim, we confirm by emailEverything here comes from public sources — award lists, certification registers, the territory inventories. The rest of the story — the family, the grove, the real age of the trees, this year's lab sheet — only the mill can tell, and it is the part buyers bid on.
Biagio and Lucia were working olive trees on the hills above Foligno back in the 1800s, and they passed that work down to their son Ferdinando. It was Ferdinando's son Diamante who turned it into something bigger — he pushed the family's groves out to thirty hectares and, together with his uncle Feliciano, opened the first Viola mill in the old castle at Sant'Eraclio in the early 1900s. The mill stayed in the family from there: Diamante's son Biagio kept it going, and today it's run by Marco Viola, Diamante's grandson, still based in Sant'Eraclio where he grew up. The groves sit in the belt of hills between Assisi and Spoleto, land that's carried Moraiolo, Frantoio and Leccino trees for generations — some of them, the family says, centuries old, still rooted in the cracks of the rock the way they always have been. Marco has since brought back Borgiona, a native Umbrian variety that had mostly disappeared from these hills. The flagship, Colleruita, comes from the Roviglieto and Scandolaro slopes and carries DOP Umbria status for the Colli Assisi-Spoleto zone. It's that oil, and the work behind it, that's kept Viola in the Flos Olei Hall of Fame — a mark held by only a handful of producers worldwide — for six years running, scoring a perfect 100 out of 100 each time.
From the public record: viola.it · flosolei.com · olivoeolio.edagricole.it · igrandivini.com
A producer account takes a minute — name, mill, region. We attach this profile the same day.
Lab numbers, tree references, harvest dates, a photo — the tap-through form asks only for what buyers pay for.
Auction with a confidential reserve, or a fixed-price allocation. We review it and it goes live.
The catalogue goes to this list before it goes on the site. When the sale closes you get every hammer price from it — including the ones that disappointed.
Two emails. Then quiet until Sale No. 2.
