Olive Auction built this page from public records so buyers can find the estate. Its own people can claim it at no cost — complete the story, list lots, answer buyers.
After a claim, we confirm by emailEverything here comes from public sources — award lists, certification registers, the territory inventories. The rest of the story — the family, the grove, the real age of the trees, this year's lab sheet — only the mill can tell, and it is the part buyers bid on.
The Pruneti family has worked land in San Polo in Chianti since the mid-1800s, when a farmer they called Antonio di Tanghe left a place known as the Valle and settled on a hillside called Rinforzati, in the hills between Florence and Siena. In those early years the farm sold whatever the season gave it, wheat, wine, figs, oil, carried down to the markets of Florence. Somewhere along the way the family found an unlikely second crop: iris bulbs, grown for French perfumers who prized the root for its scent, a trade that later generations, Natalino and Sabatino, built into direct dealings with buyers across the border. Olive oil stayed part of the mix the whole time, but it wasn't until the fourth generation, brothers Gionni and Paolo Pruneti, that it became the point of the operation. They went back through the old groves, replanting and pruning where earlier generations had let some trees go, and rebuilt how the fruit was pressed and stored. Today the estate presses Leccino, Moraiolo and Frantoio from its own trees, with an organic Moraiolo monovarietal as its best-known bottle. The results have held up in competition: Pruneti has taken gold at the New York International Olive Oil Competition every year since 2016.
From the public record: pruneti.it · oliveoiltimes.com
A producer account takes a minute — name, mill, region. We attach this profile the same day.
Lab numbers, tree references, harvest dates, a photo — the tap-through form asks only for what buyers pay for.
Auction with a confidential reserve, or a fixed-price allocation. We review it and it goes live.
The catalogue goes to this list before it goes on the site. When the sale closes you get every hammer price from it — including the ones that disappointed.
Two emails. Then quiet until Sale No. 2.
