Olive Auction built this page from public records so buyers can find the estate. Its own people can claim it at no cost — complete the story, list lots, answer buyers.
After a claim, we confirm by emailEverything here comes from public sources — award lists, certification registers, the territory inventories. The rest of the story — the family, the grove, the real age of the trees, this year's lab sheet — only the mill can tell, and it is the part buyers bid on.
Olio Roi's story starts with a deed from June 1877, when Giuseppe Boeri bought the family mill on the banks of the Argentina river in Badalucco, a village of terraced groves climbing the valley above the Ligurian coast. Around the village the family was known simply as "i Roi," the millers, and the mill came to carry that name. For decades the Boeris pressed olives for other growers in the valley, paid in oil rather than cash, which was how most small Ligurian mills got by. Taggiasca was the olive that made sense on those terraces, and it's the only one they've ever pressed. The family didn't start bottling oil under its own label until 1979, and by the late 1980s the brand had settled on the name everyone already used for them: Roi. The bigger change came in 2004, when they set aside a single parcel above the village, at around 500 meters, and pressed it on its own instead of folding it into the rest of the harvest. They called it Gaaci, and printed the plot's cadastral number on the label alongside the soil and pressing data, a level of detail nobody else in the trade was putting on a bottle. Three years later Gaaci won Top Innovation at Anuga in Cologne, and the oils carry the DOP Riviera Ligure Riviera dei Fiori designation. Five generations of Boeris later, the mill still stands on the ground the 1877 deed describes.
From the public record: olioroi.com · unioncamere.gov.it · eataly.net
A producer account takes a minute — name, mill, region. We attach this profile the same day.
Lab numbers, tree references, harvest dates, a photo — the tap-through form asks only for what buyers pay for.
Auction with a confidential reserve, or a fixed-price allocation. We review it and it goes live.
The catalogue goes to this list before it goes on the site. When the sale closes you get every hammer price from it — including the ones that disappointed.
Two emails. Then quiet until Sale No. 2.
