Olive Auction built this page from public records so buyers can find the estate. Its own people can claim it at no cost — complete the story, list lots, answer buyers.
After a claim, we confirm by emailEverything here comes from public sources — award lists, certification registers, the territory inventories. The rest of the story — the family, the grove, the real age of the trees, this year's lab sheet — only the mill can tell, and it is the part buyers bid on.
Fratelli Carli starts with a printing press. The Carli family ran a print shop in Oneglia, on the coast that's now part of Imperia, and also owned land planted with olive trees. In 1911 that land produced far more olives than the family could use themselves. Giovanni Carli, one of the six sons and just twenty at the time, decided to sell the surplus oil himself. He got on a bicycle and rode out to find customers directly, taking orders from ordinary households across Liguria and into Piedmont. The next year he printed the company's first price list on the family's own presses, and by 1923 that had grown into an annual almanac mailed out to every customer. Oil traveled in glass demijohns loaded onto trains at Imperia's station, delivered straight to people's doors. That habit of dealing directly with the household, no middleman in between, is still how the company works today, four generations on from Giovanni. Imperia remains home base: the mills, the offices, and the Museo dell'Olivo on the property, a museum built around the family's olive-growing history. In 2014 the company became the first in Italy to hold Benefit Corporation certification, and it now carries B Corp status as well.
From the public record: oliocarli.us · it.wikipedia.org · interregeurope.eu · bcorporation.net
A producer account takes a minute — name, mill, region. We attach this profile the same day.
Lab numbers, tree references, harvest dates, a photo — the tap-through form asks only for what buyers pay for.
Auction with a confidential reserve, or a fixed-price allocation. We review it and it goes live.
The catalogue goes to this list before it goes on the site. When the sale closes you get every hammer price from it — including the ones that disappointed.
Two emails. Then quiet until Sale No. 2.
