Olive Auction built this page from public records so buyers can find the estate. Its own people can claim it at no cost — complete the story, list lots, answer buyers.
After a claim, we confirm by emailEverything here comes from public sources — award lists, certification registers, the territory inventories. The rest of the story — the family, the grove, the real age of the trees, this year's lab sheet — only the mill can tell, and it is the part buyers bid on.
Franco and Fernando Franci bought a rundown barn and the old Villa Magra olive grove above Montenero d'Orcia in 1958, in the hills where the Maremma, Monte Amiata, and the Val d'Orcia meet. They set up a mill inside that barn and started pressing oil from the trees already growing there, mostly Frantoio's local strain, Correggiolo, alongside Moraiolo and Leccino. For decades it stayed a small operation working the Montecucco hillsides above Grosseto. Giorgio, Fernando's son, joined in 1995 and pushed the mill toward the standard it's known for now: earlier picking, tighter presses, and a habit of entering every serious competition going. The oils started collecting medals almost immediately, and the tally has climbed past 700 awards since 1996, enough that Flos Olei has put Franci in its Hall of Fame with a string of perfect 100/100 scores, and in 2023 the Il Magnifico prize named Franci's oil the best in Europe. Villa Magra itself, the original grove the brothers bought, still supplies the flagship: the Grand Cru, pressed from Correggiolo picked high on the hillside in October and kept apart from everything else. The mill exports to more than forty countries now, and Giorgio still runs it out of the same building his father and uncle set up in 1958.
From the public record: frantoiofranci.com · maremma-magazine.it · theflorentine.net · oilmeridian.com
A producer account takes a minute — name, mill, region. We attach this profile the same day.
Lab numbers, tree references, harvest dates, a photo — the tap-through form asks only for what buyers pay for.
Auction with a confidential reserve, or a fixed-price allocation. We review it and it goes live.
The catalogue goes to this list before it goes on the site. When the sale closes you get every hammer price from it — including the ones that disappointed.
Two emails. Then quiet until Sale No. 2.
