Olive Auction built this page from public records so buyers can find the estate. Its own people can claim it at no cost — complete the story, list lots, answer buyers.
After a claim, we confirm by emailEverything here comes from public sources — award lists, certification registers, the territory inventories. The rest of the story — the family, the grove, the real age of the trees, this year's lab sheet — only the mill can tell, and it is the part buyers bid on.
Olivícola Laur was founded in 1889 at Cruz de Piedra, in Maipú, Mendoza, by Francisco Laur, a French immigrant from the Loire. The producer describes him as a pioneer both of olive planting in Mendoza and of the Argentine olive oil industry, and the groves the mill draws on are ones it calls centenarian. Arauco is the backbone of the range: Gran Laur and Gran Mendoza are bottled as 100% Arauco, Cruz de Piedra Orgánico blends Arauco with Arbequina, and a high-polyphenol premium oil introduced in 2023 comes from Arauco milled green. Continuous centrifugal extraction was installed in 1996. The Millán family bought the business in 2010, Carlos Saez runs it as general manager and oenologist, and an acetaia making vinegar shares the site.
The clearest measure of the record is the EVOO World Ranking, which scores producers on their results across a year of international competitions. Laur placed fourth in the 2019 ranking and third in 2020, then finished first in the world for 2021, 2022 and 2023: 92 awards from 13 competitions, then 136 from 12, then 140 from 14. The producer notes that the 2021 result made it the first plant outside Europe to top the list, and counts 624 awards over ten years.
From the public record: laur.ar · evooworldranking.org
A producer account takes a minute — name, mill, region. We attach this profile the same day.
Lab numbers, tree references, harvest dates, a photo — the tap-through form asks only for what buyers pay for.
Auction with a confidential reserve, or a fixed-price allocation. We review it and it goes live.
The catalogue goes to this list before it goes on the site. When the sale closes you get every hammer price from it — including the ones that disappointed.
Two emails. Then quiet until Sale No. 2.
