Olive Auction built this page from public records so buyers can find the estate. Its own people can claim it at no cost — complete the story, list lots, answer buyers.
After a claim, we confirm by emailEverything here comes from public sources — award lists, certification registers, the territory inventories. The rest of the story — the family, the grove, the real age of the trees, this year's lab sheet — only the mill can tell, and it is the part buyers bid on.
Atlas Olive Oils traces itself to 1887 and to Boujida Aqallal, who ran an olive crushing mill in Fès and was given the honorary title Amine El-Fellaha, the wisest of the farmers, at the close of the 1800s. Four generations have followed him, down to Othmane Aqallal, and the groves now sit in the Atlas foothills: three estates, 800 hectares under olives, by the company's count more than 1.4 million trees, and roughly 1.5 million litres of extra virgin oil a year, with less than twenty minutes between picking and grinding.
The oldest ground is Domaine Saada, in the High Atlas foothills near Marrakech at 390 metres, where 30 hectares carry about 3,000 trees at ten-metre spacings. The family describes that orchard as roughly a century old and notes that individual trees there bear three or four varieties at once. It is mostly Picholine du Languedoc, with Picholine Marocaine, Menara, Haouzia, Chemlali and Dahbia beside it, harvested from late September to late November, first cold pressed at no more than 26°C, bottled at 0.4° maximum acidity, and yielding about 25,000 litres.
The high-phenolic line, Olivie Plus 30X, is drawn from desert-grown trees and is published at 233 mg/kg hydroxytyrosol and 1,250 mg/kg total polyphenols, measured by HPLC to the International Olive Council method COI/T.20/Doc. No 29/Rev. 2. The Marrakech oil placed third at the International Olive Council's Mario Solinas award in 2009, and the group's organic certification is held for the United States under USDA and as non-EU agriculture under MA-BIO-132.
From the public record: atlasoliveoils.com · olivie.ma
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